A blog post written by Instagram CEO Adam Mosseri explains Instagram finally reveals its mysterious algorithm not actually revelling but he explains how content is ranked for users in different sections of the app.
Mosseri goes over how content is ranked in the main feed, the explore feed, the reels feed, and the stories carousel.
In addition, Mosseri touches on the topic of shadowbanning and whether peoples’ theories about it are true.
Apparently, this will be the first in a series of blogs from Instagram, which seems to feel it has some explaining to do.
Instagram reveals its mysterious algorithm
There is no one algorithm that ranks all content on Instagram, Mosseri says.
” One of the main misconceptions we want to clear up is the existence of “The Algorithm.” Instagram doesn’t have one algorithm that oversees what people do and don’t see on the app. We use a variety of algorithms, classifiers, and processes, each with its own purpose.”
“Each part of the app – Feed, Explore, Reels – uses its own algorithm tailored to how people use it. People tend to look for their closest friends in Stories, but they want to discover something entirely new in Explore. We rank things differently in different parts of the app, based on how people use them”
Top 4 factors that decide what post or story you see next
1. Instagram takes a closer look at your history of interacting with other users, along with the type of posts you like or comment on.
2. The platform also suggests posts if they’re gaining popularity. It also considers the location of the post before suggesting it to you.
3. The photo-sharing app also makes the most of the information of the user who uploaded the content, and how that account might seem interesting to you.
4. Instagram also takes note of the content you often view on the app to suggest you more posts and feeds.
Besides the four deciding factors, Instagram also uses five different types of interactions before deciding what you should see next. These interactions are used as “a variety of algorithms, classifiers, and processes, each with its own purpose.”
How it is helpful to creators
The blog actually doesn’t reveal the algorithms, but by analyzing how the things work, how the content is ranked etc.
Creators can oriente their post to fulfill the required criteria of ranking like including Locations ,key parts for creatives to be aware of are things like making sure your images are high-resolution and who you’ve previously interacted with.
For more information on these algorithms, and details about the Reels algorithm, see Mosseri’s full blog post.